COM 4201 - CAPSTONE Part I: MPR Strategies and Tactics

(2 units)

First part of the capstone experience, a three-part process in which students conceptualize and design an MPR campaign/program proposal for a client in the community. This course allows students to survey the types of strategies and tactics employed in MPR campaigns and programs. They will consequently gain hands-on knowledge of how to develop productive strategies and tactics for their client’s MPR campaign/program proposal.
Prerequisites: COM 3000, COM 3001, COM 4000, COM 4001