COM 4203 - CAPSTONE Part III: Strategic Research and Development of MPR program/campaign

(2 units)

Final course in the capstone experience. This course engages students in the process of developing an MPR proposal for their client. In consultation with their client, students conduct appropriate research for an agreed-upon organizational problem/situation and conceptualize and design a campaign or program proposal to address it.
Prerequisites: COM 3000, COM 3001, COM 4000, COM 4001, COM 4202