IMC 4001 - Integrated Marketing Communications: Strategies and Tactics

(3 units)

Study of strategies and tactics used in all IMC applications and engagement in conceptualizing and designing IMC campaigns and programs. Through classroom discussions, teamwork, and other experiential activities, students will gain the skills necessary for developing and implementing creative and productive strategies and tactics for IMC programs and campaigns.
Prerequisites: MKT 3010
(San Diego)