Catalog 2013-2014 
    
    Dec 26, 2024  
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Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 6025 - Consumer Behavior and Culture

(3 units)
Examines important concepts, principles, and theories from the various social sciences in order to describe and explain consumer behavior.
Prerequisites: BUS 5030 and BUS 5090
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