MKT 8060 - Advanced Seminar in International Marketing Research

(3 units)

The Advanced Seminar in International Marketing provides the students with the opportunity to research and debate significant issues in marketing. In preparation as marketing leaders who are internationally aware and socially responsible, students need to advance research skills in support of critical analyses. This course is designed to utilize academic research for critical thinking and decision making in professional responsible practice. Students will have an opportunity to present and discuss their own research studies in International Marketing Research. They will also review the contemporary status of International Marketing Research and discuss directions, issues and future potential research areas. Emphasis will be put on critical analyses while reviewing knowledge gained in all previous courses. Students will be in the position to analyze research based on their relevance, sophistication and application. They will be able to define larger and innovative research domains and develop their own professional direction as a marketing academic, researcher or consultant.