MKT 5000 - International Managerial Marketing

(3 units)

This course develops knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decision-making and as a framework for analyzing business situations. This course will help students build a strong foundation in managerial decision-making based on the four major elements of marketing: sustainable product planning, pricing, distribution, and integrated marketing communications. Students will learn market segmentation and positioning strategies as well as creating a marketing plan. Throughout the course students will apply their knowledge to international case studies and examples.