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May 03, 2024
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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MKT 6000 - International Marketing Management(3 units)
This course develops knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decision-making and as a framework for analyzing business situations. This course will help students build a strong foundation in managerial decision-making based on the four major elements of marketing: sustainable product planning, pricing, distribution, and integrated marketing communications. Students will learn market segmentation and positioning strategies as well as creating a marketing plan. Throughout the course students will apply their knowledge to international case studies and examples.
Prerequisites: BUS 5030
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