Catalog 2015-2016 - Online and On-ground 8-week Program Catalog 
    
    Dec 06, 2025  
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

MKT 6016 - Strategic and Tactical Marketing in a Global Society

(3 units)
This courses focus on the development and implementation of marketing strategies in multinational corporations (MNC). Students learn knowledge in areas such as international vs. local marketing, pricing strategies in the international markets, selection of appropriate international distribution channels, and international branding.
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