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Dec 13, 2025
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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MKT 6036 - Marketing Research and Data Analytics(3 units)
This course is designed to provide marketing research knowledge and enhance the analytical capability of the students using basic as well as advanced techniques and tools of marketing research. Marketing research techniques investigated include survey, individual interview, and focus group. Real-world business and client data are used to provide students with hands-on experience in developing and evaluating marketing strategies.
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