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Dec 07, 2025
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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MKT 6014 - Brand Management(3 units)
This course aims to develop students’ decision making and leadership skills as a brand manager. Students use a holist approach to generate appropriate tangible and intangible elements of brand management. Semiotic and other relevant interdisciplinary theories and concepts are introduced. Students learn to develop and articulate brand strategy, set strategic brand direction, measure strategic brand progress, as well as manage key relationships and functions involved in brand establishment.
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