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Dec 07, 2025
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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MKT 6024 - Marketing Planning and Sales Strategy(3 units)
This course provides students with detailed knowledge on how to develop and articulate a marketing plan. Key components of marketing plan are included such as market situation analysis, current issue analysis, developing of marketing strategy (pricing/promotion/advertising strategies), action plan as well as financial forecast. Case studies and project approaches are used to allow students utilize and practice critical thinking and decision making skills during the strategy formation process.
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