Catalog 2015-2016 - Online and On-ground 8-week Program Catalog 
    
    May 03, 2024  
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Catalog 2015-2016 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

MKT 6056 - Digital Marketing

(3 units)
This course explores key concepts and practices involved in the usage of digital technology to promote brands, reach customers, increase sales and involve end users. The course will use case studies and examples to examine how companies use digital platforms and the internet to market products and services to consumers and other businesses.
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