Catalog 2011-2012 [v2] [ARCHIVED CATALOG]
Business Administration: BS
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Return to: Programs
This program provides a strong foundation in the basic concepts of the business and corporate system. The program introduces students to a broad spectrum of situations in business and management with an emphasis on practical applications.
Program Rationale:
The ASM is dedicated to providing open access to undergraduate business programs of the highest quality, and relevance. ASM’s curriculum is unique in that it places a strong emphasis on professional development. The Business and Management Undergraduate programs offer students the opportunity to become a member of a cadre of professionals who can successfully lead local and global corporations. Our courses are designed to provide an integrated and well-balanced theoretical- and practical-oriented approach to the study of business. ASM undergraduate students are encouraged to develop a strong intellectual, practical and multicultural expertise in their respective fields.
Student Learning Outcomes:
- Understand the interdisciplinary theoretical foundation that underlies the practice of business and management,
- Apply pertinent theories and principles in the conceptualization and design of business and management projects, programs and campaigns,
- Understand and able to apply systemic and critical thinking skills to the analysis and design of business and management projects, programs and campaigns,
- Demonstrate a world view that reflects cultural appreciation and sensitivity and a sense of equity and social justice related to business and management,
- Interpret and apply business, communication and management theories and principles in diverse organizational, workplace, cultural and leadership situations,
- Competent in consulting with and leading clients through the business and management planning process from conceptualization to implementation,
- Understand the impact of technology on communication related to business and management,
- Demonstrate creativity and innovation in conceptualizing, designing and implementing business and management projects, programs and campaigns,
- Design and implement pertinent written, spoken and visual strategies and tactics for business and management projects, programs and campaigns,
- Assess and evaluate the outcome(s) of an implemented business and management project, campaign or program
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