Business Administration: MBA, with Management Concentration and Social Media Specialization

Program Outcomes

• Evaluate business decisions in light of principles of social responsibility.
• Demonstrate comprehensive knowledge of the theoretical foundations and the functional areas of business as they apply in a dynamic global economy.
• Identify and evaluate information to solve complex business problems and make effective leadership decisions.
• Design and launch projects by using non-linear, online, and interactive methods to support new product and/or service development and distribution.

Curriculum Plan

30 units

• GRD 6120T - Leadership
• GRD 6340T - Accounting for Decision Makers
• GRD 6210T - Strategy
• GRD 6510T - Marketing Foundations
• GRD 6310T - Entrepreneurship
• GRD 6220T - Managing People
• GRD 6330T - Analytical Decision Making
• GRD 6530T - Strategy of Social Media
• GRD 6540T - Social Media Analytics
• GRD 6550T - Social Media Capstone

Curriculum and Degree Requirements

The minimum number of units necessary to receive the Master of Business Administration with Management Concentration and Social Media Specialization is 30 units.